White papers
Presented here are a selection of white papers on a variety of topics that I thought might be interesting or useful. Due to copyright considerations of the original authors, it's only possible to supply links to the source, rather than the documents themselves. You may need to register in order to download in some cases.
Worst practices in Marketing Operations
Experian QAS Resources - very good source of a range of data quality and related papers and research. Specific sections and documents that are well worth reviewing include:
Solving the mystery of customer lifetime valueIncreasing Marketing Campaign Profitability with Predictive Analytics (and others)
Are you really producing customer insight?
Is Your Data Dirty? (And Does That Matter?)
Better data quality from your web form
How To Deliver A Compelling Data Quality Business Case (not actually a white paper but a blog post)
The Data Governance Maturity Model
Tackle Data Quality Upfront to Increase Marketing ROI
Increasing Marketing ROI by Improving Data Accuracy
The Netrics Difference - Human Error Tolerance at Computer Speed (and others)
The ROI of Data Quality, How Data Profiling & Analysis Saves Companies $Millions
(and others)
10 Ways to Improve BtoB Email Deliverability
Web Forms That Maximize Response Rates
Six steps to better marketing operations management
Other general source of white papers:
Business Software.com - business software solutions
Silverpop - B2B marketing & lead Management