White papers

Presented here are a selection of white papers on a variety of topics that I thought might be interesting or useful. Due to copyright considerations of the original authors, it's only possible to supply links to the source, rather than the documents themselves. You may need to register in order to download in some cases.

Worst practices in Marketing Operations

Experian QAS Resources - very good source of a range of data quality and related papers and research. Specific sections and documents that are well worth reviewing include:

Building a data strategy

Data advice for marketers

Data quality research

Solving the mystery of customer lifetime value

Increasing Marketing Campaign Profitability with Predictive Analytics (and others)

Are you really producing customer insight?

Is Your Data Dirty? (And Does That Matter?)

Better data quality from your web form

How To Deliver A Compelling Data Quality Business Case  (not actually a white paper but a blog post)

The Data Governance Maturity Model

Tackle Data Quality Upfront to Increase Marketing ROI

Increasing Marketing ROI by Improving Data Accuracy

The Netrics Difference - Human Error Tolerance at Computer Speed (and others)

The ROI of Data Quality, How Data Profiling & Analysis Saves Companies $Millions

(and others)

10 Ways to Improve BtoB Email Deliverability

Web Forms That Maximize Response Rates

Six steps to better marketing operations management

Other general source of white papers:

Business Software.com - business software solutions

Silverpop - B2B marketing & lead Management